{"id":4969,"date":"2026-01-22T20:36:50","date_gmt":"2026-01-22T19:36:50","guid":{"rendered":"https:\/\/www.getsmart.cz\/en\/?p=4969"},"modified":"2026-01-22T20:36:50","modified_gmt":"2026-01-22T19:36:50","slug":"sustainability-is-not-an-empty-word-in-the-pilsen-region","status":"publish","type":"post","link":"https:\/\/www.getsmart.cz\/en\/sustainability-is-not-an-empty-word-in-the-pilsen-region\/","title":{"rendered":"Sustainability Is Not an Empty Word in the Pilsen Region\u00a0"},"content":{"rendered":"<p><b>Renewable resources, alternative fuels, care for livestock and landscape, a&nbsp;responsible future, meaningful local development. This is what sustainability looks like in the Pilsen Region.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Sustainability. A&nbsp;commonly used, sometimes not very specific term, which also has the reputation of an attractive but empty word &#8211; a&nbsp;buzzword. But this is not so in the Pilsen Region.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What is the best way to explain everything that the term sustainability can stand for?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One can, of course, ask ChatGPT, and get the answer that it is \u201c<\/span><i><span style=\"font-weight: 400;\">meeting the needs of the present without compromising the ability of future generations to meet their own needs. It\u2019s about balancing environmental, social, and economic factors to ensure long-term well-being.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Google adds that the UN General Assembly has declared November 26th as World Sustainable Transport Day.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, it would be better to present sustainability in concrete terms, for example, through some of the activities or projects that are already in place, and have proven effective. In doing so, we can keep to the areas mentioned by AI. There is certainly plenty to choose from and to be inspired by.<\/span><\/p>\n<p><b>Energy\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">In the <\/span><span style=\"font-weight: 400;\">Regional Innovation Strategy of the Pilsen Region<\/span><span style=\"font-weight: 400;\">,<\/span><span style=\"font-weight: 400;\"> sustainability is addressed, for example, in the <\/span><span style=\"font-weight: 400;\">Modern Energy<\/span><span style=\"font-weight: 400;\"> domain. The mission? By collaborating in research, development, and innovation \u201cto ensure affordable energy through reliable, flexible, low-emission, and sustainable energy industry\u201d. What might this mean in practice?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Pilsen Region is fortunate to have a&nbsp;dense network of companies involved in the energy sector, as well as the research potential of the University of West Bohemia (UWB) in Pilsen. For example, the company <\/span><b>Pinflow Energy Storage<\/b><span style=\"font-weight: 400;\">, which was founded as a&nbsp;start-up by scientists from the NTC Research Centre of the UWB of Pilsen and the University of Chemical Technology in Prague, shows how research turns into practice. Their redox flow batteries allow electricity to be stored for non-mobile applications, so that the cost per kWh per cycle is as low as possible. They boast a&nbsp;quarter-century lifespan, are non-flammable and explosion-proof, and have already won numerous awards for the scientists.\u00a0<\/span><\/p>\n<p><b>DOOSAN \u0160koda Power<\/b><span style=\"font-weight: 400;\"> is also no stranger to renewable energy sources, and in addition to the traditional use of fossil fuels and nuclear power, it is also involved in the energetic use of biomass and waste, and the use of solar and geothermal energy. For the use of geothermal energy, DOOSAN offers a&nbsp;specific steam turbine. \u201cOur solution enables installations worldwide, including in areas of high seismicity,\u201d its portfolio reads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As for the use of solar energy, the Pilsen Region can even claim one Czech record, as of this year. <\/span><b>The largest photovoltaic project in the Czech Republic<\/b><span style=\"font-weight: 400;\"> is producing energy on the roof of the CTPark Bor industrial park near the town of Tachov. One roof has a&nbsp;capacity of 4 MWp, the other 4.1 MWp, both of which together will produce electricity equivalent to the consumption of 3,000 households in one year. CTP invested CZK 230 million in the project, as part of its support for the transition to clean energy, and sells the energy to its tenants and to \u010cEZ ESCO (Energy Service COmpany)<\/span><\/p>\n<p><b>Mobility\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Another domain of the Regional Innovation Strategy that may be of interest to us is <\/span><span style=\"font-weight: 400;\">Smart Mobility,<\/span><span style=\"font-weight: 400;\"> with the aim to \u201csupport research, development, and innovation activities in the Pilsen Region, in relation to transport as an integrating element of society, with a&nbsp;significant socio-economic effect, especially in terms of sustainable development, increasing safety, efficiency, and fluidity of transport\u201d.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The focus of this domain is electromobility, which has already been the subject of<\/span><span style=\"font-weight: 400;\"> a&nbsp;separate article<\/span><span style=\"font-weight: 400;\">. However, as the search is on for new concepts for vehicles, drives, and propulsion, and systems in general, we mustn\u2019t omit hydrogen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The \u0160koda Group in Pilsen knows this well, and its \u0160koda H&#8217;CITY hydrogen bus has been in test operation in Prague\u2019s public transport since July 2023. To develop hydrogen technology further, the company signed a&nbsp;memorandum with Hyundai Motor Company in September this year. \u201cWe are convinced that hydrogen, together with energy-efficient solutions, will play a&nbsp;crucial role in the transformation of mobility for a&nbsp;more sustainable future,\u201d \u0160koda Group CEO Petr Novotn\u00fd said.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, when you say Pilsen and hydrogen, you should also mention the University of West Bohemia, where the <\/span><b>Hydromun<\/b><span style=\"font-weight: 400;\"> project has started this year at the Faculty of Mechanical Engineering. In co-operation with the University of South Bohemia in \u010cesk\u00e9 Bud\u011bjovice, the University of Regensburg, and Es geht!, a&nbsp;Bavarian company focused on sustainable energy, a&nbsp;platform of universities, research organizations, and other actors involved in the use of hydrogen technologies in the Czech-Bavarian region is being formed. The platform will serve primarily for knowledge transfer towards representatives of small and medium-sized enterprises. It should be added that Professor Ludmila Ku\u010derov\u00e1, who leads an international scientific team from the Czech Republic, Slovakia, and Japan, which is developing a&nbsp;material for hydrogen storage, also works at the Faculty of Mechanical Engineering.<\/span><\/p>\n<p><b>Agriculture and Landscape Management\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">However, in the Pilsen Region, agriculture, for example, is sustainable as well.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Czech Technology Platform for Organic Agriculture, which brings together actors from science, research and education, agricultural and food production and trade, and NGOs, highlights the fact that <\/span><b>organic farms in the Pilsen Region<\/b><span style=\"font-weight: 400;\"> breed the most horses in the country. They are second in the number of beef cattle. \u201cYou will find farms with their own slaughter and direct sale of meat. In organic crop production, cereals and forage crops predominate, but you can also find organic fruit or juices.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many organic farms also offer accommodation,\u201d says a&nbsp;regional information leaflet.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><b>Report on the State of the Environment in the Pilsen Region<\/b><span style=\"font-weight: 400;\">, which was last published by the Ministry of the Environment in 2022, adds that the region is among those with a&nbsp;high proportion of organically managed land in the total area of agricultural land: \u201cIn 2022, this proportion was 22.3%, the area of organically managed land in the Pilsen Region reached 73.3 thousand ha. In the Pilsen Region, permanent grassland, which is used for grazing cattle, sheep, and horses in the organic farming regime, is significantly predominant.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Along with agriculture, it\u2019s necessary to mention the management of the landscape, for example in the form of the Healthy Landscape Project Partner label, which the Pilsen Region has started to award this year. The regional government has decided to engage companies based in the region in environmental care. Thanks to the sponsorship of Plze\u0148sk\u00e1 tepl\u00e1rensk\u00e1, for example, an artificial island for nesting birds was created in the Zbynick\u00e9 rybn\u00edky nature reserve near Hr\u00e1dek, in the Klatovy district, and thanks to the company IDEAL Automotive Bor, a&nbsp;grazing area for wild horses was expanded in the Janovsk\u00fd Wetland nature reserve near N\u00fd\u0159any, north of Pilsen.<\/span><\/p>\n<p><b>Education\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Being considerate of the environment and the future that is sustainability, <\/span><b>according to the University of West Bohemia in Pilsen<\/b><span style=\"font-weight: 400;\">, which is focusing on this topic in the current academic year. In the streets of Pilsen, Karlovy Vary, and Cheb, people have come across a&nbsp;campaign that introduced them to experts in physics, business, mechanical engineering, medical rescue service, teacher education, law, mathematics, the energy industry&#8230; On the website <\/span><a href=\"https:\/\/udrzitelnost.zcu.cz\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">udrzitelnost.zcu.cz<\/span><\/a><span style=\"font-weight: 400;\">, each of the faculties demonstrates their approach to sustainability.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apart from the projects of the technical faculties, sustainable activities of those focused on the humanities are interesting too.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Faculty of Health Care Studies, for example, focuses on educating the public not only on first aid, but also on the prevention of civilisation diseases. For the Faculty of Education, the key to a&nbsp;sustainable future is education, which involves \u201cusing new technologies, using resources efficiently, creating a&nbsp;safe environment, and supporting our region\u201d. The Faculty of Arts teaches about sustainability, engages in projects that promote the sustainability of social services and public transport, educates future professionals in the humanities and social sciences, researches the needs of socially disadvantaged groups, and uses the results of its research to plan social services and projects in the region.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Ladislav Sutnar Faculty of Design and Art teaches courses such as Environmental Design for Architecture, and also concentrates on environmental protection, while the Faculty of Law contributes to sustainability with courses focused on social responsibility, that the society needs in the process of change &#8211; for example, Nature and Landscape Protection Law, Agriculture, Breeding and Hunting Law, Public Law Regulation of Industrial Activities, Water Law, and Environmental Law.\u00a0\u00a0<\/span><\/p>\n<p><b>Local Development\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This year, <\/span><b>Pilsen City<\/b><span style=\"font-weight: 400;\"> Councillors have approved a&nbsp;new Smart City Strategy for the years 2024 to 2028. The document builds on the previous one, which has guided the city since 2019, and its goal remains the same &#8211; a&nbsp;sustainable smart city development.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cInnovative approaches referred to as SMART solutions represent a&nbsp;specific form that relies on the use of modern technological tools, procedures, and services, but not only that. Nowadays, they are constantly being improved, updated, and extended with new findings and approaches using the latest technology. At the same time, our strategic plan responds to societal trends, such as urbanization, migration, destabilization of society and inequalities between regions, housing shortages and digitalization, artificial intelligence, automation, and much more,\u201d said Daniel K\u016fs, Pilsen City Councillor for Smart Cities and Business Support.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, smaller municipalities are no strangers to sustainable development either, with the <\/span><b>Town of Tachov<\/b><span style=\"font-weight: 400;\"> being a&nbsp;fine example. The town, known for its industrial zones, has developed Principles for Co-operation with Investors in the Development of Public Infrastructure. In the comprehensive document, it declares, for example, that \u201cit is obliged to take care of the sustainable development of its territory, the needs of its citizens, and to protect the public interest in the performance of its tasks\u201d.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When developing public infrastructure, Tachov \u201cprefers sustainable solutions that are in line with the principle of sustainable development, and aim to protect the climate\u201d, and the objective of these principles is also \u201cto motivate investors to co-operate on ensuring the sustainable development of the town, and to support its compact development and subsequent efficient administration\u201d.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How does sustainability look like in the Pilsen Region?<\/p>\n","protected":false},"author":7,"featured_media":4970,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"inline_featured_image":false,"footnotes":""},"categories":[25,1,38],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.getsmart.cz\/en\/wp-json\/wp\/v2\/posts\/4969"}],"collection":[{"href":"https:\/\/www.getsmart.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.getsmart.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.getsmart.cz\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.getsmart.cz\/en\/wp-json\/wp\/v2\/comments?post=4969"}],"version-history":[{"count":0,"href":"https:\/\/www.getsmart.cz\/en\/wp-json\/wp\/v2\/posts\/4969\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.getsmart.cz\/en\/wp-json\/wp\/v2\/media\/4970"}],"wp:attachment":[{"href":"https:\/\/www.getsmart.cz\/en\/wp-json\/wp\/v2\/media?parent=4969"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.getsmart.cz\/en\/wp-json\/wp\/v2\/categories?post=4969"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.getsmart.cz\/en\/wp-json\/wp\/v2\/tags?post=4969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}