{"id":3,"date":"2023-11-03T12:14:26","date_gmt":"2023-11-03T11:14:26","guid":{"rendered":"https:\/\/www.getsmart.cz\/en\/?page_id=3"},"modified":"2026-04-10T13:48:50","modified_gmt":"2026-04-10T11:48:50","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/www.getsmart.cz\/en\/privacy-policy\/","title":{"rendered":"Privacy Policy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3\" class=\"elementor elementor-3\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c8a0372 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c8a0372\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3e2ea12\" data-id=\"3e2ea12\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c496b66 elementor-widget elementor-widget-heading\" data-id=\"c496b66\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Privacy Policy<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7398771 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7398771\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0633696\" data-id=\"0633696\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6bbb4e3 elementor-widget elementor-widget-text-editor\" data-id=\"6bbb4e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>You hereby grant consent to the processing of personal data:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a6e67a elementor-widget elementor-widget-text-editor\" data-id=\"5a6e67a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div><strong>Data Subject:<\/strong> Plze\u0148sk\u00fd kraj \u00a0<\/div><div><strong>Registered office:<\/strong> \u0160kroupova 18, Plze\u0148 306&nbsp;13 \u00a0<\/div><div><strong>Company ID:<\/strong> 70890366 \u00a0<\/div><div><strong>VAT ID:<\/strong> CZ70890366 \u00a0<\/div><div><strong>Legal form:<\/strong> region (public authority) \u00a0<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7543c4e elementor-widget elementor-widget-text-editor\" data-id=\"7543c4e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>so that, in accordance with the Personal Data Protection Act and the GDPR, it may process personal data as a&nbsp;data controller under the terms and conditions set forth below.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-afd487b\" data-id=\"afd487b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee608e6 elementor-widget elementor-widget-text-editor\" data-id=\"ee608e6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>When processing personal data, we comply with the laws of the Czech Republic and directly applicable European Union regulations, in particular Act No. 110\/2019 Coll., on the Processing of Personal Data, as amended, Act No. 480\/2004 Coll., and in accordance with Article 13 of Regulation (EU) 2016\/679 of the European Parliament and of the Council of April 27, 2016, the General Data Protection Regulation, on certain information society services and amending certain laws, as amended. In the following paragraphs, we will explain how and for what purpose we process your personal data and who may be its processors. This information is important, so we hope you will take the time to read it carefully.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-802f958 elementor-widget elementor-widget-text-editor\" data-id=\"802f958\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>What data do we process as data<br \/>controllers?<\/h3><h4>Filling out the form<\/h4><ul><li>\u00a0First and last name<\/li><li>\u00a0Phone number<\/li><li>\u00a0Email address<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a2e39e elementor-widget elementor-widget-text-editor\" data-id=\"9a2e39e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>When is consent to the processing of<br \/>personal data not required?<\/h3><p>We may process personal data without your consent only for the following purposes:<\/p><ul><li><p><strong>Performance of a&nbsp;contract for the provision of a&nbsp;service or product<\/strong><\/p><\/li><li><p><strong>Compliance with legal obligations<\/strong> imposed on us by generally applicable<br \/>laws.<\/p><\/li><li><p>Processing based on a&nbsp;<strong>legitimate interest<\/strong> (e.g., for direct marketing, ensuring<br \/>safety, and protecting life).<\/p><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c9f5ca elementor-widget elementor-widget-text-editor\" data-id=\"4c9f5ca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>For what purpose do we process personal<br \/>data, and for how long?<\/h3><p>The data may be used for business and marketing purposes, i.e., to maintain a&nbsp;database of website users and to offer goods and services, for as long as there is a&nbsp;legal basis for this type of processing and use of personal and other data. In other words, we collect your personal data so that you can use our services and to keep you informed about new developments. Read more about the purposes for which we process specific data based on where it was entered.<\/p><p><strong>Filling out a&nbsp;form<\/strong> \u2013 Personal data entered when filling out a&nbsp;consent form is processed for the purpose of fulfilling a&nbsp;contract, i.e., for the purpose of delivering goods or providing a&nbsp;service. We may also process this data to fulfill our legal obligations (particularly record-keeping obligations, archiving of tax documents, etc.) and to protect our legal claims.<\/p><p>We may use identification and address data in accordance with our legitimate interest for the creation of internal statistics. We use anonymized outputs from these statistics to improve our services, including user behavior analysis and marketing.<\/p><p>We process personal data obtained through cookies based on your consent (which you can grant by confirming on the website after you have been notified of the use of cookies and had the opportunity to review this Policy). We are also authorized to process personal data obtained through cookies if you continue to use the website after being notified of the processing of this personal data. We use personal data obtained through cookies for the purposes of providing user support and improving our services, including user behavior analysis and marketing.<\/p><p>All personal data provided for the above-mentioned purposes is provided entirely voluntarily, and consent is given through active interaction (checking) the consent box for its processing or based on a&nbsp;legitimate interest. You may revoke consent to<br \/>this data processing at any time via email.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ec9bdc elementor-widget elementor-widget-text-editor\" data-id=\"0ec9bdc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Who has access to personal data?<\/h3><p>Personal data is processed by the Controller as defined by the Personal Data<br \/>Protection Act; however, other entities (acting as processors or controllers) may also<br \/>process personal data on behalf of the Controller:<\/p><h4>Processors:<\/h4><ul><li>Software provider ANT studio s.r.o., ID No.: 29113229, with its registered office at Slovansk\u00e1 alej 2182\/30, 326&nbsp;00 Plze\u0148, registered with the Commercial Register in Plze\u0148, Section C, File No. 25698.<\/li><li>Software provider mravenci na online s.r.o., ID No.: 06094953, with its registered office at Na J\u00edkalce 2906\/19a, Ji\u017en\u00ed P\u0159edm\u011bst\u00ed, 301&nbsp;00 Plze\u0148,<br \/>registered with the Commercial Register in Plze\u0148, Section C, File 34582.<\/li><\/ul><p>We may also engage other personal data processors or persons (such as carriers or other parties involved in the performance of the contract and our obligations), but only to the extent necessary to fulfill the contract. We do not transfer personal data to any other party. Personal data and other collected data are fully secured against misuse. Personal data will be processed electronically in an automated manner or in printed form in a&nbsp;non-automated manner. Your personal data will not be transferred to countries outside the European Union.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70145db elementor-widget elementor-widget-text-editor\" data-id=\"70145db\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>What are my rights regarding the protection<br \/>of personal data?<\/h3><ul><li>Request information from us regarding which of your personal data we process. Request an explanation from us regarding the processing of your personal<br \/>data.<\/li><li>Request access to this data from us and have it updated or corrected.<\/li><li>Request that we delete this personal data.<\/li><li>Request data portability.<\/li><li>The right to be informed of a&nbsp;personal data breach in certain cases.<\/li><\/ul><p>You may file a&nbsp;complaint at any time with the supervisory authority regarding the processing of your personal data or the controller\u2019s failure to comply with its obligations under the GDPR. In the Czech Republic, the supervisory authority is the Office for Personal Data Protection, located at Pplk. Sochora 27, 170&nbsp;00 Prague 7, <a href=\"http:\/\/www.uoou.cz\" target=\"_blank\" rel=\"noopener\">www.uoou.cz<\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-556f765 elementor-widget elementor-widget-text-editor\" data-id=\"556f765\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Update to the Privacy Policy<\/h3><p>We may amend or update this Privacy Policy from time to time. Any changes to this Privacy Policy will take effect upon their publication on this page. These terms and conditions take effect on January 1, 2022.<\/p><p>The terms and conditions were last updated on January 1, 2022.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Privacy Policy You hereby grant consent to the processing of personal data: Data Subject: Plze\u0148sk\u00fd kraj \u00a0Registered office: \u0160kroupova 18, Plze\u0148 306&nbsp;13 \u00a0Company ID: 70890366 \u00a0VAT ID: CZ70890366 \u00a0Legal form: region (public authority) so that, in accordance with the Personal Data Protection Act and the GDPR, it may process personal data as a&nbsp;data controller under [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"inline_featured_image":false,"footnotes":""},"acf":[],"_links":{"self":[{"href":"https:\/\/www.getsmart.cz\/en\/wp-json\/wp\/v2\/pages\/3"}],"collection":[{"href":"https:\/\/www.getsmart.cz\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.getsmart.cz\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.getsmart.cz\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.getsmart.cz\/en\/wp-json\/wp\/v2\/comments?post=3"}],"version-history":[{"count":0,"href":"https:\/\/www.getsmart.cz\/en\/wp-json\/wp\/v2\/pages\/3\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.getsmart.cz\/en\/wp-json\/wp\/v2\/media?parent=3"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}